Last Updated: May 5, 2026
This Privacy Policy describes how MorphMyMeal ("we," "us," or "our") collects, uses, and discloses information when you use our MorphMyMeal mobile application (the "App"). We are committed to protecting your privacy and ensuring you have a positive experience with our App.
1. Information We Collect
We collect information to provide and improve our App's services. The types of information we collect include:
Camera Data
With your explicit permission, the App accesses your device's camera. This access is used solely for the purpose of:
- Scanning Recipes: To allow you to capture images of recipes for analysis, ingredient extraction, and personalised meal planning within the App.
- Scanning Barcodes/Food Items: To help you quickly identify products, log nutritional data, and manage your pantry.
- Image Uploads (Optional): For features where you may choose to upload images (e.g., of a meal or pantry item) to enrich your tracking or use AI analysis features.
We do not record, store, or share raw camera feeds or images with third parties without your explicit consent. Images processed for features like recipe scanning are typically analysed locally on your device or sent securely to our AI services for processing, after which the image data is not retained beyond what is necessary to provide the service.
User-Provided Information
- Personal details (e.g., name, email address) if you register an account.
- Dietary preferences, health conditions, medications, symptoms, and other health-related data.
- Meal plans, recipes, shopping lists, and pantry inventory details.
- Feedback, enquiries, and other communications.
Usage Data
- App usage patterns, features accessed, and time spent on the App.
- Device information (e.g., device type, operating system version).
2. How We Use Your Information
- To Provide and Maintain the App: Deliver the services you request, including personalised meal plans, recipe generation, health tracking, and food management.
- To Improve and Personalise the App: Understand user behaviour to enhance features, improve AI models, and customise your experience.
- For Communication: Respond to your enquiries, send you important updates, and provide customer support.
- For Analytics and Research: Analyse usage trends to monitor and improve the performance and functionality of the App.
- For Security and Fraud Prevention: Protect the security and integrity of the App and prevent fraudulent activities.
- To Comply with Legal Obligations: Meet applicable laws, regulations, and legal processes.
3. Sharing Your Information
We do not sell your personal information. We may share your information in the following circumstances:
- With Your Consent: We may share your information if you give us explicit consent to do so (e.g., sharing a recipe with a friend).
- Service Providers: We may share information with third-party service providers who perform services on our behalf, such as hosting, data analysis, customer support, and AI processing services. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
- Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
- Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
- Aggregated or Anonymised Data: We may share aggregated or anonymised data that cannot reasonably be used to identify you with third parties for analytics, research, and marketing.
4. Your Choices and Rights
- Camera Access: You can grant or revoke camera access at any time through your device's privacy settings. Please note that denying camera access may limit the functionality of certain App features, such as recipe scanning.
- Account Information: You can access and update your account information through the App's settings.
- Data Deletion: You can request deletion of your account and associated data by contacting us at Morphmymeal@gmail.com.
- Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions provided in those emails.
5. Data Security
We implement reasonable security measures to protect your information from unauthorised access, disclosure, alteration, and destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
6. Children's Privacy
Our App is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take steps to delete that information.
7. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.
8. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Morphmymeal@gmail.com